Once-hyped, celebrity-backed company snapped up by American Exchange Group for fraction of former valueBusiness live – latest updatesAllbirds, the San Francisco sustainable trainer brand once valued at more than $4bn, is being sold for just $39m (£29.6m) after global demand for its wool-based footwear failed to materialise.American Exchange Group, the owner of a string of brands including the fashion label Ed Hardy and the accessories maker Born, is snapping up the struggling company once touted as the future of footwear. Continue reading...
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Source: The Guardian World
‘From high flyer to dead parrot’: former billion-dollar eco-shoe brand Allbirds sold for $39m
The Guardian World
April 02, 2026
11:35 GMT
Once-hyped, celebrity-backed company snapped up by American Exchange Group for fraction of former value Business live – latest updates Allbirds, the San Francisco sustainable trainer brand once valued at more than $4bn, is being sold for just $39m (£29.6m) after global demand for its wool-based footwear failed to materialise. American Exchange Group, the owner of a string of brands including the fashion label Ed Hardy and the accessories maker Born, is snapping up the struggling company once touted as the future of footwear. Continue reading...
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Once-hyped, celebrity-backed company snapped up by American Exchange Group for fraction of former value
Business live – latest updates
Allbirds, the San Francisco sustainable trainer brand once valued at more than $4bn, is being sold for just $39m (£29.6m) after global demand for its wool-based footwear failed to materialise.
American Exchange Group, the owner of a string of brands including the fashion label Ed Hardy and the accessories maker Born, is snapping up the struggling company once touted as the future of footwear.
Continue reading...
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